SEO in Weston-super-Mare

SEO is an enormous topic, however it broadly falls into two categories: on-site SEO and off-site SEO.

We include on-site SEO with every website we build, and we can also apply it retrospectively to clients’ existing websites. On-site SEO refers to the optimisation of the website and the pages within it. It includes performance (essentially speed) and content (the text on the pages). For most small and medium sized organisations, on-site SEO is all you require to compete at the top of the search engine results pages for your given services in your local area.

Off-site SEO refers to all the measures you can take outside your website to improve its search engine rankings. It’s about building your website’s relevance, reputation and trustworthiness through external validation. This is generally achieved through backlinks (links to your site from other websites: either free, organic, or advertising) and social media engagement. Essentially, it’s about activity and references to your website from the wider internet.

Aqueous offers on-site SEO services, and we can provide graphics for your social media accounts (both account graphics and post/ad designs). We don’t offer link building, Google AdWords management or marketing strategy.

Get your free SEO website report

Point us to your website and we’ll run a free audit on it and send you the results, along with suggestions as to how it could be improved.

SEO Services

At Aqueous, search engine optimisation can only be measured by an increase in enquiries and therefore sales. We provide on-page SEO services that improve your websiteโ€™s position in search engine results, opening your site to increased organic traffic.

As Google and other search engines continually adjust their algorithms we have a developed a simple philosophy: focus on the best practices which will remain important indefinitely. This includes the quality of the content on your pages, the technology used to deliver your site to your audience, and the hidden/structural elements of every page.

On-Page SEO Factors

  • Keywords
    Targeted and relevant keywords and keyword phrases, identified by consultation with you and industry research, increases the exposure of websites to a target market. Correctly distributing these keywords through your page content, headers and meta tags is imperitive for successful search engine optimisation.

  • Meta tags
    Meta tags are not visible to your visitors on your website pages, but provide the search engines with a summary of the page content. They are added to the source code and are used by search engines to categorise website pages in their indexes. As the length (amount of text) of meta tags is very limited it is essential to carefully craft your meta tags to deliver the page summary without simply listing keywords. The quality of your meta tags can significantly affect your search engine ranking and therefore the volume of your organic click-throughs.

  • Headings
    Headings (H1-H6) in your pages are very important in guiding search engines through the emphasis you want to place on content within a page. Their order and frequency is important, as is the use of keywords and phrases within them.

  • Performance
    We use premium caching software to optimise the speed of your website. This is a crucial factor in both user experience and search engine reputation as slow sites hurt twice: once in frustrated users and again in lower search engine rankings.

  • Content
    Well-written, informative content is an essential part of the optimisation process, and we see it as the fundamental metric which search engines will increasingly rely on (above other measures) in gauging the quality of a website and the search engine position it then achieves. We have experienced in-house copywriters who craft your page content throughout your website, ensuring optimal readability, keyword saturation and algorithmic quality.

READY TO TALK?

No problem, you can get in touch using any of these methods:

CALL US

01934 524 663

EMAIL US

Click here

WHATSAPP

whatsapp button

Donโ€™t just take our word for itโ€ฆ